The internet king Google has taken one more step towards penalizing the websites involved in wrong or illegal Search Engine Optimizing activities. Google already has taken actions actions against these activities. But this time, this is a internet-world changing step from Google.
"Google Penguin" is an algo that Google is about to use with its search engine, the most used search engine.
This algorithm will not only penalize the websites involved in Negative SEO activities but will also affectively evaluate the low quality web content providing sites.
The web king explains its recent update on its blog as follows:
“In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. ...We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.”
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